falklueke.com

I’m a little surprised by the overboarding creativity of German entrepreneurs. For example, take a look at a typical german breakfast.

It’s called Frühstück (by word, it’s translation is “early piece”). After I wake up and some time is left, I visit the bakery and buy some scones (”Brötchen”) or cut some slices of bread, butter it and put some jam or chocolate hazelnut cream, some cold meat or cheese on it. I drink a hot chocolate, tea or coffee, which is the most popular choice for breakfast in Germany. Sometimes I really like to have some variation in my breakfast, so I boil an egg or make some Müsli.

Of all the things eatable in the paragraph above, there is one thing to start with: the latest. Müsli. Last year a German startup went online with a nice web shop: MyMuesli.com. You can mix your very own Müsli by choosing from a list of ingredients. The company delivers your preferred mixture by mail.

Then, a few days ago, another startup went online. It’s a service called Sonntagmorgen, means sunday morning. And it’s all about your favourite taste of coffee. You are a real expert in coffee beans, in espresso, cappuccino and coffee grinders? You can mix your very own Coffee by choosing from… Well, you already know.

Now there is another service: MyCornflakes.com. And I’m quite sure we are going to see MyEgg, MyHotChocolate, MyButter… sooner than later Oh well, and not to forget MyCopyCat.com. If I sound like a cynic, you are right. They don’t use APIs, so I can’t mix my very own breakfast in widgets. Need some coffee, now.