This is not America..
I’m working on eCampaigning related stuff since 2002. This was the time when - during the Federal Election in Germany - many people believed we would see the internet to be the revolutionary power of campaigning. At that time, this was nonsense, of course. And it still is, since european politicians in general are offliners - mainly because of their age.
There is not much good literature on eCampaigning in a political context in Europe. At least, I do not know it and I strongly believe to be quite good informed on that. We have to read books like »Blog Wars«, like »The Revolution will not be televised« and to compare it to our political system and the background patterns of a very specific political culture in every single european country. To get a general understanding of what’s going on in terms of politica science, I usually recommend Pippa Norris «A Virtuous Circle», a truely great book on the change of campaign mechanism. Even though it’s not covering the last years of evolution of internet based political campaigning, it’s worth reading.
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