No Demand Magazines and Newspapers
Something quite remarkable about the number of paper based magazines/newspapers which are printed on no demand:
But the problem isn’t with individual magazines but with the whole industry: As long as publishers consider it acceptable to destroy, unsold, twice as many copies as they ship to newsstands, the word “magazine” won’t deserve to appear in the same sentence as “green.” (Average newsstand sell-through is only about 34 percent.)
Jeff Bercovici at the Mixed Media Blog reports. Maybe that’s well known, but at least to me, that sounds very low. I don’t know the numbers for Germany, but I will try to find or research.
(via OTR)
3 responses so far
Here’s a link with a reference for that 34 percent number:
http://www.mediaweek.com/mw/news/recent_display.jsp?vnu_content_id=1000846587
I’d guess sell-through is higher in Germany and throughout Europe, because more people use public transit, which means they encounter more newsstands on a daily basis.
Think you are most likely right, but I think we also have to reflect that subscription especially in Germany quite common - so many people don’t buy any newspapers at newsstands. I’ll try to find some data on it tomorrow. And thanks a lot for the link.
The magazine sell through rate in Australian newsagencies (newsstands) is around 50%. All unsold product is recycled.